Company
The Washington Post, 2021-2026
 
Challenge
With multiple news sources competing for their attention, subscribers value news sources they have a personal connection with.
 
My Role
Part of original team of 3 who led project from concept to launch.
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Results
60% completion rate
6x average CTR for marketing email
11am on first day, we surpassed all traffic previous day
8.5% newsletter enroll rate
1st news publisher to have a wrap up, covered positively by press