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I'm Amy, an AI-first content and conversational designer.
I live in DC and work just about anywhere.

Find me at the intersection of AI, language, and design.

Amy Claussen headshot.png

I design content experiences and conversations between humans and AI. In addition to 13 years as a content designer, I've directly worked with AI since 2017, co-creating and evaluating the systems that power LLM interactions. I specialize in turning complex models into clear, intuitive interactions that scale, shaping multi-turn experiences across voice, chat, and product ecosystems. This work includes:

• Full-stack content and conversation, owning language-based experience and information architecture from discovery to deploy

• Creating from AI-powered features, voice assistants, conversational systems, and language-rich experiences across media, health, robotics, and games

• From 0 to 1, building chat-based in voice user interfaces, prompt design, evaluation, intent classification, and "what good looks like" reference answers

• Scalable systems thinking: style guides, pattern libraries, and AI-first workflows

• Deep cross-functional work with product, engineering, and user research

• Technical collaboration (SQL, Python basics, structured data) with deep experience partnering with engineering on ML-driven systems and personalization

• Strong background in behavior change, monetization, gamification, and engagement-focused features

• Experience across startups and public companies

Awards include Prix Galien (Somryst), Smithsonian Best STEM Toy (Cozmo), and GLAAD Award (The Sims Mobile). I am also a nationally-recognized playwright and use my deep expertise in dialogue and human behavior to enrich the tech products I've had the pleasure of creating.

 

 

Portfolio

Amy Claussen speaking at the Game Developer's Conference, standing at a podium, with a chart of storytelling structure projected. I am mid-speech and motioning wiht my hands. I wear a flowered dress and chunky green necklace.

Game Developer's Conference 2017, "Unpopular Opinion: All Narrative is Linear"

Select Speaking

  • Game Developer’s Conference. “Unpopular Opinion: All Narrative Is Linear.” San Francisco, 2017. (Over 17k views on YouTube)

  • Carnegie Mellon University Robotics Institute. “Bringing Cozmo to Life: Designing Robots with Personality”. Pittsburgh, 2017.

  • Girl Geek Dinner. “Conversations Worth Having: Communicating on Multidisciplinary Teams”. San Francisco, 2015.

  • Bay Area Women in Games. “Cozmo Code Lab: Empowering Learning Through Creative Expression”. San Francisco, 2018.

  • PixelArts Games Academy. “Bringing Cozmo to Life: Designing Robots with Personality”. Pakistan (via Video Conference), 2017.

  • Pocket Gems University. “StoryMath: a Solution for Storytelling.” San Francisco, 2013.

Speaking and teaching

Select Teaching

  • The Kennedy Center's VSA Disabled Young Artists Competition (Writing for Playwrights, Musicians, and Visual Artists)

  • Carnegie Mellon University (Guest Speaker, College of Fine Arts)

  • California Academy of Sciences (Guest Educator in Technology)

  • Maven Queer Tech Camps (Master Class Teacher)

  • Idyllwild Arts Academy (Master Class Teacher)

  • Bethlehem Haven Women’s Shelter (Master Class Teacher)

  • Girls Who Code (Mentor)

  • Watson Institute (Educator for Autistic Youth)

Amy Claussen speaking to 3 high school students with a mobile phone in her hand. I wear a colorful flowered scarf and black outfit.

Speaking to Seniors at Idyllwild Arts Academy

Website design © 2026, Amy Claussen

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