top of page

I'm Amy, a GenAI content designer, conversational designer, and UX writer. I live in DC and work just about anywhere.

Find me at the intersection of language, systems thinking, and user-centered experiences.

Amy Claussen headshot.png

I design content experiences and conversations between humans and AI. In addition to 13 years as a content designer, I’ve worked with AI systems since 2017, with LLMs, NLU, vision, and navigation. I co-create and evaluate the systems that power LLM interactions, translating complex models and emerging technologies into clear, intuitive experiences that scale across voice, chat, and product ecosystems. This work includes:


Full-stack content and conversation design, shaping language-driven experiences and information architecture from discovery through launch

• 0-to-1 AI product development, creating AI-powered features, voice assistants, conversational systems, and language-rich experiences across media, health, robotics, and games

• Prompt design and evaluation, including intent classification, conversational quality frameworks, and defining “what good looks like”

• Scalable systems thinking, including style guides, pattern libraries, AI-first workflows, and close collaboration with engineering on scalable architectures

• Deep cross-functional collaboration with product, engineering, legal, editorial, and user research teams

• Technical partnership with engineering, including SQL, Python fundamentals, structured data, ML-driven systems, and personalization

• Expertise in behavior change and engagement design, including gamification, monetization, retention, and habit-forming product experiences

• Experience across startups and public companies

​​

Awards include the Prix Galien (Somryst), Smithsonian Best STEM Toy (Cozmo), a GLAAD Award (The Sims Mobile), and awards from the Webby Awards, World Association of News Publishers, Society for News Design, and Society of Publication Designers for my work on Newsprint at The Washington Post. I am also a nationally-recognized playwright and use my deep expertise in dialogue and human behavior to enrich the tech products I've had the pleasure of creating.

 

 

Portfolio

Amy Claussen speaking at the Game Developer's Conference, standing at a podium, with a chart of storytelling structure projected. I am mid-speech and motioning wiht my hands. I wear a flowered dress and chunky green necklace.

Game Developer's Conference 2017, "Unpopular Opinion: All Narrative is Linear"

Select Speaking

  • Game Developer’s Conference. “Unpopular Opinion: All Narrative Is Linear.” San Francisco, 2017. (Over 17k views on YouTube)

  • Carnegie Mellon University Robotics Institute. “Bringing Cozmo to Life: Designing Robots with Personality”. Pittsburgh, 2017.

  • Girl Geek Dinner. “Conversations Worth Having: Communicating on Multidisciplinary Teams”. San Francisco, 2015.

  • Bay Area Women in Games. “Cozmo Code Lab: Empowering Learning Through Creative Expression”. San Francisco, 2018.

  • PixelArts Games Academy. “Bringing Cozmo to Life: Designing Robots with Personality”. Pakistan (via Video Conference), 2017.

  • Pocket Gems University. “StoryMath: a Solution for Storytelling.” San Francisco, 2013.

Speaking and teaching

Select Teaching

  • The Kennedy Center's VSA Disabled Young Artists Competition (Writing for Playwrights, Musicians, and Visual Artists)

  • Carnegie Mellon University (Guest Speaker, College of Fine Arts)

  • California Academy of Sciences (Guest Educator in Technology)

  • Maven Queer Tech Camps (Master Class Teacher)

  • Idyllwild Arts Academy (Master Class Teacher)

  • Bethlehem Haven Women’s Shelter (Master Class Teacher)

  • Girls Who Code (Mentor)

  • Watson Institute (Educator for Autistic Youth)

Amy Claussen speaking to 3 high school students with a mobile phone in her hand. I wear a colorful flowered scarf and black outfit.

Speaking to Seniors at Idyllwild Arts Academy

Website design © 2026, Amy Claussen

Find me on LinkedIn
bottom of page